Please visit https://www.suttons.com.au/dealerships to see the entities that collectively form Suttons and to which this Privacy Policy applies to.
This privacy policy sets out how we manage your personal information held by us, including how we collect, use, hold, disclose and otherwise process personal information. You will also find information about how to contact us if you have any privacy queries, including how to update or access your personal information or make a complaint.
By providing us with your personal information (whether directly or indirectly) you accept and consent to the provisions of this privacy policy. If you have any questions or concerns regarding this privacy policy, please contact us.
It is important to note that, if we are unable to collect, use, hold, disclose and otherwise process your personal information in the manner authorised by this privacy policy then we may not be able to provide you with the full benefit of our products, services and offers or our online and digital platforms.
How We Respect Customer Privacy
We are required to comply with the Privacy Act 1988 (as amended) and the Australian Privacy Principles (APPs) which provide for the fair handling of personal information, and sets standards for the way we collect, use, disclose, secure and provide access to personal information.
Our intention is to provide our customers with the highest level of transparency, peace of mind and confidentiality in personal data privacy and security at all times. In doing so we endeavour to further the trust and reliability associated with Suttons through responsible data governance while enhancing products, services and experiences for our customers.
Suttons has developed this privacy policy to assure you that we are committed to protecting your personal information and adhering to responsible privacy practices.
To request an update of your personal data or to change your marketing and communication preferences, please email customercare@suttons.com.au, call Suttons Customer Care on (02)8711 8619 or visit https://www.suttons.com.au/confidence
About this privacy policy
This privacy policy outlines how we manage your personal information. It also describes generally the sorts of personal information held and for what purposes, and how that information is collected, held, used and disclosed.
This privacy policy applies to all your dealings with us, whether digitally, by phone, in writing, in person, or via the Suttons website (www.suttons.com.au) or any associated website, and covers both enquiries and purchases. By dealing with Suttons, you consent to the use and disclosure of your personal information as described in this policy. We encourage you to check our website regularly for updates.
Collection of personal information
The type of personal information we collect depends on the nature of your dealings with us and the reason for collecting it.
We may collect personal information if you:
- purchase a new or pre-owned motor vehicle from us;
- test drive a vehicle or use a loan car;
- make an enquiry or request a vehicle valuation;
- purchase a product (parts/accessories) or complete a vehicle service, warranty or repair;
- complete and submit a form digitally or through our website, or interact with us digitally or on social media;
- are one of our suppliers or service providers;
- apply for finance through us or are a guarantor in a finance application made through us;
- are a visitor to our premises (CCTV footage may be recorded for security, safety, and crime prevention purposes);
- are a subscriber to our mailing list or newsletter; or
- submit a job application or aare an emergency contact, referee, or co-signer provided by a customer or applicant.
- interact with us via telephone where your call may be recorded for training, quality, and service improvement purposes, including for the development and improvement of AI voice recognition and response systems; or
- use our AI-powered chatbot or virtual assistant on our website or digital platforms.
The types of personal information that we may collect and hold for our activities includes, without limitation:
- an individual's name;
- date of birth;
- photographs;
- physical or postal addresses;
- email addresses;
- telephone and fax numbers;
- driver's licence details;
- vehicle details;
- credit card details or bank account information;
- occupation;
- salary and personal finances (for loan applications);
- health information (for life or disability insurance);
- details of current or previous insurance (for motor insurance)
- voice recordings and transcripts from telephone calls;
- chat transcripts from AI-powered chatbot interactions; and
- If you purchase a motor vehicle from us, we will collect your name, date of birth, contact details, drivers licence details and any other information we may require.
- If you are one of our suppliers or contractors or one of their employees, we may collect your name, contact details and position in the organisation.
- If you apply for a job with us, you may provide us with certain information, including your name, employment and educational background, and other personal information which we may require you to provide, or which you choose to provide us, in relation to your job application.
- If you are a subscriber to our mailing list or newsletter, or attended an event organised by Suttons, we may collect your name, contact details, job title, areas of interest and details of your dealings with us.
- Generally Suttons does not collect sensitive information about you, such as health records, unless it is reasonably necessary for the purpose of providing you with a specific product or service or is otherwise permitted by law.
Photographs and social media
We may take photographs of you at our events or upon vehicle delivery and share these on our social media channels and website. If you do not wish to be photographed, please advise our staff at the time.
You can browse through our websites, including searching for a vehicle, without registering any of your personal information. Our websites collect personal information about you only when you complete a form on our websites and send it to us.
How do we collect personal information?
Suttons may collect personal information from you in a variety of ways including, without limitation:
- When you make a vehicle enquiry, sign a purchase contract, or submit a finance or credit application.
- vehicle test drive/loan car agreement,
- questionnaires,
- digitally, including through our website and other digital media,
- over the telephone (including your phone number via caller identification services); or
- during person-to-person contact.
- through AI-powered chatbots or virtual assistants on our website and phone;
- through voice recognition systems used during telephone calls; and
- through AI-driven analytics tools that assess your interactions with our digital platforms.
The collection will be done by lawful and fair means and not in an unreasonably intrusive way. We will collect information directly from an individual wherever possible. If this is not possible, we will take reasonable steps to ensure that the individual is made aware of the information being collected is outlined in the collection statement.
If the information we request for the provision of products or services is not provided to us, then this may affect our ability to provide those products or services to you.
How does our website collect personal information?
When you visit our website, our server logs the following information provided by your browser (which does not personally identify you):
- the type of browser and operating system you are using the previous site that you visited
- your server's IP address (a number which is unique to the machine through which you are connected to the Internet: usually one of your service provider's machines)
Our server logs the date and time of your visit, which pages of our website you visited and any documents you downloaded.
Our server might use a feature of your browser called a "cookie" to assign a user ID. A cookie is a small piece of text that is placed within the memory of a computer and can be later retrieved by web page servers. Cookies identify your computer to our server when you visit our site. We only use cookies to store the sites or databases that a user has selected. Cookies are not used for any other purpose. You do not need to have configured your browser to enable the accepting or sending of cookies in order to use this site. Cookies are used to enhance your interaction and convenience in using our website. Cookies may record information about your visit, including the type of browser and operating system you use, the previous site you visited, your server's IP address, the pages you access and the information downloaded by you. We only use the information collected by our server to generate statistics and analyse site activity.
In addition to standard cookies, this website uses AI-driven analytics tools and marketing technologies that may collect information about your browsing behaviour, interactions with our content, and responses to our advertisements. This information helps us to better understand your preferences and to serve you more relevant content and offers.
In addition to cookies, this website uses Google Analytics software (or cookies) and may feature Google Remarketing cookies to collect website usage data. We collect this data to measure things like how you found our website, how long you stayed, what you looked at and many other things. This information is collected so that we can make informed decisions on how to improve your future experience with our website. Furthermore, we use this information to select online advertisements that are likely to be more relevant and helpful for you, our website visitor. Third-party vendors, including Google, show our online advertisements on various websites across the Internet and use cookies to serve ads based on someone's past visits to your website. If you are at all concerned, you may opt out of Google's use of cookies by visiting the Ads Preferences Manager. All of this activity is common web practice and falls within the bounds of the Google Analytics Terms of Service.
Why do we collect and use your personal information?
Suttons will only collect personal information in connection with the provision of products and services provided by Suttons, our website or other business activities of Suttons.
We collect personal information only to the extent that this is necessary for one or more of our following activities:
- relevant to our business relationship with you;
- selling you a new or pre-owned motor vehicle and registering that vehicle in the name provided by you. We are required by law to provide certain information to the relevant licensing authorities and motor registries;
- sale of products and services to you through our website;
- completing an application for the provision of financing facilities relating to the purchase of a new or pre-owned motor vehicle. The information requested is the minimum required by the finance providers;
- completing an application for the provision of insurance cover;
- providing after-sales service for your vehicle;
- to offer you new products and services that we believe may interest you;
- market research in relation to the products and services that we offer; and
- to satisfy any legal requirements
- to improve and train our AI voice recognition and chatbot systems to better understand and respond to customer requests;
- to personalise your experience with us by using AI-driven insights to recommend vehicles, products, or services that may be of interest to you based on your previous interactions and preferences;
Generally, the purpose for which Suttons collects personal information will be apparent from the way in which we collect it, or will be disclosed at the time of collection. If at any time the purpose for which we are collecting your personal information is unclear, please raise your concerns with the person you are dealing with or contact us using the contact details below.
We will reply to your email address for the purpose for which you provide it. We may also use your email address to respond to feedback given about our website, and to confirm receipt of emails sent to us.
When do we disclose your personal information?
- Suttons discloses your personal information to related entities of Suttons or third party service providers and contractors who assist in our internal business and administrative operations which includes, but is not limited to, our marketing and promotion operations. When we engage the services of a third party, we take reasonable steps to ensure they comply with the Privacy Act and maintain the confidentiality of any personal information to which they have access.
- Suttons may disclose your personal information to the vehicle manufacturers, distributors and financiers for the purposes of supplying products and services that you request and contacting you for promotional, safety, market research purposes and other matters relating to the motor vehicle and you. The manufacturer, distributor and financier may disclose your personal information to certain organisations, such as marketing and research companies and other contractors for the purposes outlined above.
Suttons may disclose your personal information to organisations offering you insurance, finance and extended warranties.
We may disclose your personal information to fulfil legal requirements, such as disclosure to law enforcement agencies or the courts.
With your consent, we do allow your personal information to be provided to select organisations that perform certain functions or operations for us. We bind these companies to the same standard of care as we do ourselves.
We will not provide your personal information to any other organisation for marketing purposes without your consent and will not share, sell or trade your personal information to non-related companies or persons.
Will we disclose your personal information overseas?
Suttons does not ordinarily disclose your personal information overseas.
However there may be circumstances where we need to disclose your personal information to a third party and this third party may disclose your personal information overseas. This may occur, for example where we have to send your personal information to the manufacturers, distributors and or financiers and they will on-send that information to their overseas headquarters or related companies.
How do we ensure your personal information is correct?
We will endeavour to ensure that the personal information we collect and hold about you is complete, accurate and up to date. We use technology, documented procedures and internal review processes to assist in this process. To assist, please contact us at privacy@suttons.com.au if any of the details you have provided are incorrect or have changed.
Security of your personal information
Suttons is committed to keeping your personal information secure.
We take reasonable steps to protect the personal information that we hold from misuse or loss and from unauthorised access, modification or disclosure.
When using our website, you should be aware that no data transmission over the internet can be guaranteed as totally secure. Although we strive to protect such information, we do not warrant the security of any information that you transmit to us over the internet and you do so at your own risk. Suttons does not accept responsibility for the security of information transmitted to us over the internet.
Passwords, firewalls and virus protection are used to protect Suttons' systems holding personal information from unauthorised access.
Our website may contain links or plug-ins to other sites. We are not responsible for the content of or the practices or policies of, those sites.
For vehicle purchases, your credit card details are not stored after the transaction is complete. With your express authorisation, we may store credit card details as requested in PCI compliant systems to facilitate future transactions. If you do not provide this authorisation, your credit card details will not be stored after the completion of your transaction. All other personal information will be destroyed or de-identified when no longer needed in accordance with the APPs.
Any personal information you provide to purchase merchandise on-line, including credit card details will be protected by 128-bit Encryption Security provided by a Thawte SuperCert.
To view this site securely, you need a browser that supports the SSL security protocol. These browsers will indicate whether or not the site is secure by displaying a symbol such as a key or lock, to show you are in secure mode; if not, a warning will appear when you are about to send information not in secure mode.
How can you access and correct your personal information?
You have the right to access your personal information held by Suttons. You can also make a request for us to correct any inaccurate, incomplete or out-of-date personal information. In certain circumstances, you may request that we delete or permanently de-identify your data. We will comply with such requests unless we are required or authorised to retain it by law, or if it is necessary for us to retain it for a legitimate business purpose (e.g., to fulfil a legal or contractual obligation). https://www.suttons.com.au/opt-out
For security reasons, a written request may be required to access your information as well as providing proof of your identity.
We are committed to granting you access to your personal information within a reasonable time frame. We will not refuse you access unless there are legal reasons for doing so. In such circumstances, we will explain those reasons to you. This may be necessary so that Suttons can ensure that your personal information is not disclosed to any other person.
If you consider that the personal information that we hold about you is not accurate, complete or up to date then we ask that you provide to us in writing with the correct information so the personal information held about you is accurate, complete and up-to-date.
There will generally be no charge for access to and supply of personal information. However, in cases where information has to be retrieved from archives or where large volumes of information has been requested, a reasonable fee might be charged to cover any costs incurred by Suttons.
Links to Other Sites
Our website links to websites of third parties. We are not responsible for the privacy practices of those parties.
How do we deal with privacy complaints?
Your privacy is important to Suttons and we will make every effort to resolve your concerns. To assist us in helping you, we ask you to follow a simple two-step process.
- Gather all supporting documents about the matter of complaint
- Telephone us on +61 9357 1777 or send us a written complaint at Locked Bag 7000 Potts Point, NSW 1335
- Email us at privacy@suttons.com.au
We will investigate your complaint and endeavour to respond to you in writing within 30 days of receipt of your written complaint.
If at this stage the matter has not been resolved to your satisfaction, you can telephone the Australian Information Commissioner's hotline on 1300 363 992 or, if calling from outside Australia, +61 9284 9749.
Changes to this privacy policy
This privacy policy will be reviewed and updated by Suttons from time to time. Updated versions of this policy will be published on this website.
The updated privacy policy will apply whether or not specific notice of any change has been given.
Further information about privacy
Further information may be obtained on privacy issues in Australia by visiting the Australian Information Commissioner's website at https://www.oaic.gov.au/.
Privacy Policy updated March 2026
